Innovation is Not About Money

Throughout my journey at Apple, I've learned that true innovation comes from a deep understanding of what people need before they even know they need it. It's not about following market research or copying competitors—it's about having the courage to bet on your vision of the future.

When we created the iPhone, people said we were crazy. The smartphone market was dominated by BlackBerry and Windows Mobile. But we saw something different—we saw the potential to put the internet in everyone's pocket, to make technology so intuitive that a child could use it.

The Intersection of Technology and Liberal Arts

Technology alone is not enough. We believe that it's technology married with the humanities that yields us the results that make our hearts sing. This philosophy has driven every product we've created—from the original Macintosh with its revolutionary graphical interface to the iPad that made computing accessible to everyone.

The future of technology lies not in making devices more complex, but in making them more human. Artificial intelligence, augmented reality, and quantum computing are not just technical achievements—they are tools to amplify human creativity and connection.